Digital Marketing Workshop! Excited Students

Digital Marketing Workshop! Excited Students
Digital Marketing Seminar Students Listening to Digital Marketing Trainer

Digital Marketing Trainer Amudhakumar Training Engineers

Digital Marketing Trainer Amudhakumar Training Engineers
Digital Marketing Trainer Amudhakumar in Action

Digital Marketing Course Seminar

Digital Marketing Course Seminar
Head of Operations Lite Mentors Addressing Gathering

Engineers Learning the Potential of Digital Marketing

Engineers Learning the Potential of Digital Marketing
Engineers Learning the Scope of Digital Marketing with Excitement

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Thursday, March 26, 2020

Digital Marketing Crash Course in Chennai | 5000 INR | 10 Days Online

Lite Mentors
We at Lite Mentors, decided to create a Digital Marketing Crash Course in Chennai that can be completed in 10 days and 5000 INR + 18% GST.

Overview of Digital Marketing Crash Course in Chennai

The complete session will be online and instructor led. The period of 21 days during corona outbreak has locked down every individual inside their home. In this adverse situation, we decided to take the advantage of the technology and convert this adverse situation into opportunity for everyone. This crash course is designed to make you become knowledgeable in digital marketing within 10 days.

Digital Marketing Crash Course in Chennai

What Will You Get After End of the Course?

After completing the Digital Marketing Crash course, you will get the following:

  • 15 Days free consulting after course completion.
  • Use your unproductive time effectively during the 144 imposition and corona outbreak.
  • Protect Yourself from corona by stating at home
  • Cloud based online digital marketing document (lifetime access)
  • Add a skill that is needed to sustain the competitive business scenario.
  • Course Completion certificate endorsed by Lite Mentors
  • Become knowledgeable in digital marketing in 10 days
  • Take any free online certification and clear the same with the knowledge you gather.
  • Become knowledgeable to participate in Google Certifications.
  • Eligible to apply for 22+ job designations related to Digital Marketing.
  • Create your own YouTube channel or blog and generate revenue from ad programs

Important Points to Consider

  • You will become knowledgeable and not an expert
  • This will be applicable for those who already researching and passionate about digital marketing concepts and must be a fast learner.
  • If you are a slow learner, I strongly suggest you to enroll for our regular course designed for 2 to 3 months duration.
  • Due to shorter period of time, you will get demo of activities and not practical sessions. 
  • You will get 15 days of free consulting for all your digital marketing efforts on real time.
  • No placement can be guaranteed. 

What Are The Difference between Regular Training and Crash Course?

Regular Class and Crash Course difference for digital marketing course Lite Mentors
Regular Class and Crash Course difference for digital marketing course Lite Mentors

Digital Marketing Course Topics Covered

1.       Introduction to Digital Marketing
2.       Search Engine Optimization (SEO)
3.       Search Engine Marketing (SEM)
4.       Social Media Optimization (SMO)
5.       Social Media Marketing (SMM)
6.       Email Marketing
7.       Online Reputation Management (ORM)
8.       Monetization
a.       Affiliate Marketing
b.       Adsense
9.       Tools
10.   Competitor Analysis and Website Audit

Topics and Schedules

Digital Marketing Crash Course Schedules
Digital Marketing Crash Course Schedules

Detailed Digital Marketing Modules

Module 1: Introduction to Digital Marketing                          

  • What is Digital Marketing
  • Difference Between Traditional and Digital Marketing
  • Website Creation and Content Curation
    • Website Creation
    • What is a Website?
    • What is Responsive Website?
    • What is DNS?
    • What is Hosting?
    • What is SSL Certificate?
    • How to create a free website?

Module 2: Search Engine Optimization (SEO)

  • What is Search Engine?
    • What is Optimization?
    • What is Search Engine Optimization?
  • How Search Engine Works?
    • Crawling
    • Indexing
  • Understanding SERP
  • Types of SEO
    • On-Page SEO
      • Meta data optimization
      • Title
      • Description
      • H1, H2, H3, H4, H5, and H6 tags optimization
      • URL optimization
      • Image Optimization
  • Links
    • Hyper links
    • Anchor Text
    • Landing Page / Final URL
  • Link Types
    • Internal link
    • External / Inbound / Incoming / Backlinks
    • Outbound / Outgoing Link
    • HTML link Status Code
      • 301 Redirection
      • 302 Redirection
      • 404 Page Not Found
      • 500 Internal Server Error
    • Creating 301 and 302 Redirection
    • Canonical implementation
    • Check for copyscape content
    • No-Follow and Do-Follow
    • Domain Authority (DA)
    • Page Authority (PA)
    • Page Rank (PR)
    • Link Juice
    • Creating XML Sitemap
    • Creating Robot.txt
  • Off-Page SEO
    • Creating Sharable Content
    • Outreaching Influencers
    • Guest Author Contribution
    • Social Media Activity
    • Social Bookmarking
    • Forum Submission
    • Directory Submission
    • Article Submission
    • Q & A Sites
    • Video Submission
    • Image Submission
    • Infographic Submission
    • Document Sharing Website
    • Web 2.0 Submission
  • Technical SEO
    • Site speed
    • Mobile-friendliness
    • Indexing
    • Crawlability
    • Site architecture
    • Structured data
    • Security

Module 3: Search Engine Marketing (SEM)

  • What is SEM?
  • Google Ads Glossary
    • Ad campaigns
    • Ad groups
    • Keywords
    • Ad text
    • Landing pages
    • CTR
    • Quality Score
    • Auction and how it works
  • Biding Strategies
    • Manual Bidding
    • Automatic Bidding
    • CPC and eCPC
    • CPM
    • CPI
    • CPA
    • CPV

  • Google Ads Goals and Ad Types
    • Branding
    • Lead Generation
    • Video Promotion
    • Website Visitors
    • App Installation
    • Shopping Ads

Module 4: Social Media Optimization (SMO)

  • What is Social Media?
  • What is Optimization?
  • What is Social Media Optimization
  • Introduction to Social Media Platforms
  • Understanding personal and business profile details
  • Creating Social Media Account
    • Facebook
    • Twitter
    • Linkedin
    • Instagram
    • Youtube
    • Tiktok
  • Creating a Post
  • Understanding Groups and Pages
  • Understanding Hashtag
  • Viral Marketing
  • Boost or Promote

Module 5: Social Media Marketing (SMM)

  • Ads Manages
  • Ad Types
    • Branding Ads
    • Sales Ads
    • Lead Generation
    • Website Visitors
    • App installation
    • Ecommerce Ads
    • Video Promotion
    • Engagement Ads

Module 6: Email Marketing

  • What is Email?
  • What is marketing?
  • What is Email Marketing?
  • Email Etiquette
  • Creating Email Database
  • Mailchimp

Module 7: Online Reputation Management (ORM)

  • What is Online Reputation?
  • Importance of ORM
  • How to handle negative reviews?
  • How to increase rating score

Module 8: Monetization

  • Affiliate Marketing
    • Understanding Affiliate Marketing
    • Amazon Affiliate
  • Adsense
    • AdSense for Content
    • Hosted Account for AdSense

Module 9: Tools

  • Search Console
  • Google Analytics
  • Google Pages Speed Insights
  • Google Mobile Friendly Tester tools
  • Google Keyword Planner Tools
  • Ubersuggest
  • SEMrush
  • Mailchimp

Module 10: Competitor Analysis and Website Audit


The Digital Marketing Crash Course in Chennai by Lite Mentors was  designed to offer an opportunity for the professionals to get basic knowledge in Digital establishment. Time is a precious resource and the complete world is quarantined inside home due 144 rule implemented with respect to  to janta curfew and corona outbreak lock down.

This module will add value to your existing skills and can be used in scenarios whenever possible. 

Friday, March 13, 2020

What are keywords?

Lite Mentors
Introduction to Keywords

If you are having a website that receives traffic through organic sources then you are undertaking the advantage of keywords and its impact of attracting relevant customers to your website. In this article we are going to discuss in detail about what is the keyword and the process of researching and selecting the perfect Cuba for tracking the relevant and targeted customers to your website.

What are keywords Lite Mentors Digital Marketing Course Training

What Are Keywords?

Keyboard is a phrase maybe one word or two word three word or long tail keyword that are fed into search engine to search the related information. In my understanding the keyword of the word that is given in the first box is acting as a key to show the highly relevant information to the user's experience and hence it is called as keyboard. In simple terms these words act as a key to unlock more related content.

Choose Your Target Keywords for Your Website

Use the best words for your quest by relying on the keywords that are appropriate for your web. Once you have identified a keyword, if you can not give a conversion for the keywords you are targeting, it doesn't make sense to target them.

  • Target  keywords that can potentially bring customers.
  • Avoid using one word, two words, and three words keywords for a new website. 
  • Use Long Tail Keywords to get the exact information your visitors are looking for.
  • If required use tools like, google keyword planner tool
Related Courses:

Email Marketing Training

What is local SEO?

Lite Mentors
Any organization can grow their business using SEO strategy. If the company is targeting customers across the globe, they can use any method to target keywords that are not restricted to any location. If the company targets people with in a limited region like 5 Km radius, then the process used to drive targeted visitors is called Local SEO.

Google is the leading search engine right now. You can list your business in Google maps and it is the effective method to receive local business inquiries. When your business is listed and visible to the public whenever they search for a product or service it will be shown to them. The important factor is it will be highly relevant and the audience will be targeted. The conversion will be a easy process to handle. 

What is Local SEO?

What is Google My Business?

Google My Business is a free platform for every business to establish online and drive in the targeted visitors using search engines and maps. Any business can be listed in Google My Business and once the business information is verified, it will be displayed to the public whenever they Search on internet. 

Google my business allows any business owner to upload their product catalog details, price details.

Benefits of Google My Business

Business man can manage their business information that is displayed to the customer. The information like business name, contact number, address, website, services offered. Members of the Google local guide program can also contribute to the ratings and reviews of any service. They can also add videos, photos and validate the information. 

What is Google Local Guide?

Google local guide is a open source platform that is used to update any business information to add new business into the Google Maps. Anyone who has a Google account can become a Google local guide and start contributing towards rating review and also photos videos products or services along with validation.

Google rewards those people who contributed towards having this information and they get benefits.